Why Big Brother Is Ideal For Virgin Media

Virgin owned by Sir Richard Branson has staggered with their audiences and have become quite unpopular. Having ventured out to mobiles, internet and now television Virgin was finding it hard to compete with SKY the biggest institution known for digital television.

However, Virgin Media have decided to sponsor Big Brother after Carphone Warehouse dropped them. The decision to sponsor the reality TV show was because of the race row and therefore thought that they could venture into a big project like Big Brother to gain their popularity again.

The big debate is that would ponder many of the peoples minds at Channel 4 and possibly viewers is that:
"The question is whether Channel 4 and Endemol will allow Virgin Media to use Big Brother as a showcase or just pocket Branson's cash while they continue to work on their own digital plans for the show"

My own opinion:
I personally feel Richard Branson is looking to gain popularity and knowing that Big Brother will get his company noticed is a clever way of gaining profit within his business. The man is smart!!!