Wednesday, January 03, 2007

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This is a film poster for Vondie Curtis Hall's film 'Waist Deep', the film poster would appeal to the demographic of 15 to 20 year olds, middle class, males because of the characters and where they come from the geographical area would be America possibly, in the ghettos and mainly appeal to African Americans. Just, from the two main protagonists the film poster reveals alot about the type of target audience that Hall is directing his film to.
The image is of two African Americans Tyrese Gibson and Megan Good, who are shot in a long shot but, as the audience only Megan Goods' face is visible however, Tyrese is lit from the right and is shot in low key lighting but, fades into the background. The effect of the characters not revealing there facial features represents the engima from the film poster and possibly teh narrative of the film. The use of front key lighting on Tyreses's face highlights his face and also, certain aspects of his face such as his expression, his facial expression seems quite tense therefore, the lighting justs bolsters his infrasructure of his face. Whereas, Megan Good is lit low key but she seems too have a silhouette on the side of her face which connotes a mystery about her and her character in the film.
The mise- en- scene that is used in the film poster firstly, the props, the only iconography is a gun and that is placed in Tyrese's hand. The gun connotes protection therefore Tyrese seems to be the hero, the character identification of the charater is a theory by Propp. The tag lines next to the title are "His son. His Life. His freedom. He's taking them all back". This parallels the gun because, as the audience we are assume that Tyrese is looking for his son therefore, the gun is his protection. Secondly, we as the audience are aware of the film being purely based on the main character and that is Tyrese this bolsters Mulveys theory of men being hero's and masculine to save the day. The clothing, of each character is pretty urban and casual you would assume, that it is following the type of lifestyle they live. The female, Megan Good, is wearing possibly a pair of shorts or even a denim skirt but, also is wearing a pink sleeveless top. Pink connotes girly, pretty therefore suggesting that Megan Good seems to be the more feable and weaker character out of hr and Tyrese. Many African American women wear short clothes with weaves which is part of their fashion and culture. The camera is fetishizing her body components such as her legs and her breasts which allow the male viewers to fetishize over her and also, have a certain type of sexual arrousal over her, this is stated by Mulvey and her theory about Male gaze. A stereotype that is usually associated with Black women is that they are very provocative and suggestive her pose, would reinforce that idea because she is wearing very short clothes. However, Tyrese is wearing a tank top, jeans and has a very athletic body with tattoos over his body. This is also, a stereotype that is associated with African Americans because of his surroundings and how fashion seems to fall. Tyrese represents possibly many Black people that think having a gun will help them achieve and gain there goal. A gun is associated with crime which is a common mis interepreted stereotype of Black people.
The movies name is " Waist Deep" which would connote trouble. The typography, seems to be bold and sans serif which reiforces trouble and the boldness of the narrative. The colours used is pale blue but with a bit of black that is sprayed into some letters which connotes the mystery of the film. Also, the cast is an all African American cast and it seems to be in order of importance and significance each character has in the film.

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