Audience Profiling ....

DemoGrapHic ProfIlinG - Summary
a) It is the basic form of identification
b) The grouping is split up in age, class, gender, geographical area, class, economic status and religion.
c) It suggests that everyone in a broad group has the same attitudes.

My demographic profiling would be 18, female, middle class, from Southall , West London, Britsh born but my ethnicity is Indian and my religion is Sikh.

PsychOgraphiC ProfilinG - Summary
This type of profiling is moving away from the demographic basic indentidfication but categorising audiences in terms of needs and motivation. This has a great profound impact on the consumers needs and desires, the advertisers also aim to link the ideologies of the product to those of the consumer.

My psychographic profiling would suggest that I am a hyrbrid of a mainstreamer and n aspirer but also, an individual. Firstly, the reasons why I am a mainstream/ aspirer is that I like to buy into brands that are well known this makes me feel that people will recognise what kind of person I am by what I wear. Brands such as Nike, Addidas, River Island and at times I like to buy into a lot of designer wear like Gucci, Evisu and Rocawear. Also, the type of music I listen to is also a reflection of what psychographic group I am in. I like to keep up to date with new songs and artists to show that I have the knowledge on a certain genre. However, I owuld also, class myself as an individual because I feel I do try and achieve my very best and how my appearance is at times I like to be different. I have an interest of designing clothes which shows my individual and creative style.