UseS and GratificatIons theoRy continue ....

Denis McQuail suggests a more deatiled breakdown of audience motivation:

InFormatIon:
This applies to me because, at times, I watch the news and documentaries to keep me into the latest news issues and this helps me seek new information.

LeaRning:
This applies to me because, I watch documentaries on certain isssues and also, by purchasing textsbooks and, by accessing the internet.

PersoNal iDentity:
This applies to me because, by listening to a certain type of music I incorporate the style from this genre into mine.

IntegraTion and Social InteraCtion:
This applies to me because,when certain programmes are on, that have been hyped in the media me and my friends talk about them like X-Factor, Strictly Come Dancing, Big Brother and also, when events on SKY come on such as MTV Awards and other types of award shows.

EnterTainmeNt:
This applies to me because, by watching certain soaps it makes me forget about my problems because you try and sympathsis with the characters.