Globalisation

Globalistaion is when we as media consumers are fully aware that media has expanded in many different forms and you can recieve the media through- absolutley everything exampler, text messages and the internet. While large media organisations expand globally companies such as AOL Time Warner can use their resources to becoe global players, National and international companies are expanding through the global market which means the cultural genres emerge with the new media and thus, creating a a new global culture.

Cultural Homogenisation is when our cultural views are portrayed through the media, allowing media consumers to be aware of the values and ideologies that are being presented to us.

Cultural Imperialism is when critics that follow culture refer back to the British Empire andwhen it dominated many places and educated people with the British values and ideologies.

Global village discovered by Marshall Mc Luhan stated in 1960s the world has become a 'global village'. As media consumers we can view events live many people feel that it is not good that we see what is live because it constructs views into our minds.